YHB is proud to announce that Elsie Rose, CPA, CGMA, and one of our Principals in our Richmond office, has been named a 2013 Super CPA by Virginia Business Magazine and the VSCPA. Elsie is a previous recipient of this designation.
We wanted to profile each of our Super CPAs and ask them a few questions regarding the designation.
Elsie has 30 years of experience in providing accounting and assurance services to nonprofits and to closely held businesses and their owners in a wide variety of industries, including construction, manufacturing, and professional services. She began her career at A.M. Pullen in 1980 and later worked at Deloitte for several years. Elsie co-founded Rose, Creasy & Company in 1992, which became Rose, Sanderson & Creasy in 1997 and merged with Yount Hyde Barbour in 2005. Elsie, who has previously been named a Super CPA in the Governmental and Nonprofit practice area by Virginia Business magazine, currently heads our team serving investment advisors and asset managers. Elsie was named as the 2011 VSCPA Outstanding Member of the Year.
For nonprofits, Elsie is one of the best at presenting financial information to boards of directors and educating them about regulatory requirements, responsibilities, and effective management. For businesses as well as nonprofits, Elsie excels at advising clients about accounting systems, assisting with business plan design, and evaluating financing alternatives for expansion and capital expenditures. In providing assurance services, she adds value by identifying ways to improve the efficiency of auditing procedures and recommending appropriate accounting procedures to strengthen internal controls.
When working with business owners, Elsie first identifies personal and business goals to make sure they are aligned and to see how she can best assist management’s efforts to achieve them. She then looks at the expertise of management and the business’s financial performance to identify key performance indicators that management can routinely monitor. Her goal is to right-size services so clients get what they need in the most cost-effective manner. For nonprofits, she looks at how programs support their mission, reviews expense allocations to programs for accurate measurement of costs incurred to produce specific outcomes, and strives to produce clear, transparent financial statements that can be used as a selling tool to attract donors and meet stakeholders’ needs.
What does the recognition of being a Super CPA mean to you professionally and personally?
Elsie: It is a true honor to be recognized by one’s peers. I am grateful for their confidence in my abilities and services.
When working with clients, what does “service” mean to you?
Elsie: Service is the only way I can differentiate myself among my peers. I communicate frequently with my clients to ensure I am understanding and addressing their needs and concerns. I strive to be the “go to” resource and trusted advisor.
What is an important lesson you’ve learned in your career as a CPA, that you’d like to share with other CPAs and/or business owners?
Elsie: Each opportunity and interaction involves learning. Take advantage of every opportunity to learn from others, even when you may not agree. Success is a team effort.
Stay tuned for upcoming profile features on fellow Super CPA, YHB Principal Olivia Hutton